In the December, 2012 issue of Target Marketing, the magazine’s editors wrote an article titled “Top 35 Tips of 2012”. One of the 35 got to the heart of improving SEO (Search Engine Optimization) for your business’ website.
In the article, they quote Heather Lloyd-Martin of Success Works, whose comments I thought were worth passing along to our business customers. Said Lloyd-Martin…
“There’s no magic ‘keyphrase density’ bullet. In fact, even Google says that’s a myth. There’s no secret way to spin content, no magical word count and no sneaky way to drive links. The SEO copy-writing rules, in fact, are pretty simple, — and these ideas stood the test of time (even before Google was a search engine):
- Know your reader/customer persona, and use a “voice” they they’ll engage with and appreciate
- Provide useful information
- Know how people are searching for what you have to offer
- Create unique, clickable titles and meta descriptions
- Understand how your customers search – and what key phrases they use throughout the buy cycle
- If you’re writing to sell, use benefit statements throughout your copy, and
- Sprinkle keyphrases throughout your content, but never sacrifice your article’s readability for keyphrase usage.
There you have it… short and sweet. How to make sure your website connects with the customers you seek. Good advice to put to work in 2013.