An article just published on April 9th by Linda Rosencrance, a freelance tech writer who writes often about Microsoft and Dynamics, highlights the importance Microsoft has placed on the Small to Midsize Business (SMB) marketplace in its future growth plans for the Dynamics NAV product line.
In Microsoft’s view, the SMB market includes clients in a wide range of sizes and types and includes, according to Rosencrance, companies of one to four employees, and companies of 250 or more employees, according to Marko Perisic, Director of Program Management, Microsoft Dynamics NAV.
Quoting Perisic further from the article…
“This market segment of SMBs is extremely varied. There are so many different layers, so many different requirements, so many different solutions,” he said. “We’re not limiting ourselves and the product to a specific industry or vertical. If we want to win in SMB, we have to win all up and all down.”
Perisic said Microsoft has to ensure that the companies that start with Dynamics NAV when they’re small can grow up with NAV. Additionally, Microsoft has to ensure that companies that deploy NAV in multiple countries in large hub-and-spoke deployments also have the capabilities to deploy Dynamics NAV in their startup offices.
“So we are building this platform with a focus on SMB. But within that market segment there is such a variety of scenarios and company sizes that we don’t want to limit the NAV platform and the product itself as a whole not to be able to satisfy this very, very large number of addressable business entities worldwide.”
The article goes on to note that Microsoft recognizes the importance of using mobile as a part of its BI (Business Intelligence) strategy. As Jonathan Davis, a Microsoft Program Manager noted:
“We are very mindful of the fact that mobile is central to our ability to deliver our BI services and almost all of the investments we are making in the BI space are mindful of the fact that we need to have some kind of mobile capability,” Davis said. “As you’ve already seen with our tablet client, they represent the some of the operational BI features like the Enhanced Cues very beautifully in the mobile client.”
Power BI “will be our path forward,” Davis added, noting that when it comes to integrations with other parts of the Microsoft BI stack and other BI features that Microsoft will be shipping, they will also be fully mobile compliant.
And finally, Perisic adds these comments about “shared solutions” to fill some product gaps which are sometimes fulfilled by Microsoft and sometimes by partners, pointing to a future, yet-to-be-announced sharing strategy:
“These gaps are incrementally filled by us, incrementally filled by our partners, and I don’t think there is an opportunity there to differentiate based on filling commodity gaps – something that’s just expected to be in the solution,” he said. “I don’t know exactly how we’re going to achieve that. I have some ideas, which I’m not yet ready to share. . . . There’s a very good [case] around having that built once and shared with everybody in some sort of economic model that’s attractive to the customers, partners, and Microsoft. That’s one of the key things that we should accomplish in the next few years.”
We’ve excerpted most of the key comments from Rosencrance’s article, which can be found here.